Reach and active demand, measurably connected.
Google captures active search demand. Meta brings a relevant offer to an audience. We connect both to the same customer journey and reliable conversion tracking.
- Google Search and campaign structure
- Meta audiences and creative
- Conversion tracking and optimisation
Reach and clicks are not results
Google and Meta work differently but fail at the same point when offer, landing page and measurement do not align. Without correct conversion signals, platforms optimise from incomplete information.
Meta creative and audiences are not tested systematically.
Platforms report actions that have not been validated as real conversions.
What we do
We choose the channel and campaign type around demand, offer and customer journey. Search terms, creative, audiences, landing page and conversion data then stay under active human review.
Offer and route
We define who the offer is relevant to, which promise an ad can make, and which page and action follow.
We structure Search campaigns around commercial intent and review search terms and exclusions for their actual meaning.
Meta
We build campaigns around audience, offer and suitable image and copy variations, testing creative without judging it by reach alone.
Conversion tracking
We define primary goals and micro-actions, validate events in analytics and ad platforms, and check what data is passed back to campaigns.
Testing and adjustment
We review search terms, ads, creative, audiences, costs and conversion quality and explain why a change is made.
What the measurement foundation distinguishes
Enquiry or purchase
Primary goal where relevant
Qualified call
Only with valid measurement
Form
Tested from source to receipt
Micro-action
Separate from primary goals
Page view
Not a business conversion
We agree goals in advance, test their technical registration and keep micro-actions separate from actions that genuinely fit the customer journey.
Google and Meta only receive direction from signals that are technically and commercially sound.
Do we need to advertise on both Google and Meta?
Not by default. Google suits existing search demand; Meta may suit an offer that needs to reach an audience through creative. We only choose channels with a clear role, suitable landing page and measurable next step.
Is a separate landing page needed?
Not always, but the page must closely match the search query or creative and what the ad promises. We assess that fit before the campaign starts and make any required change explicit.
Which conversions do you measure?
Actions that fit your customer journey, such as an enquiry, appointment, relevant phone call or purchase. We validate registration in analytics and ad platforms and keep micro-actions separate from primary goals.
Walk through your next property website.
Explore Sleutel, our complete real estate demo. Search for a property, meet the team or follow the valuation journey. See how your agency could guide a visitor towards a conversation.
An illustrative concept with example properties and results. Demo forms do not send any details.sleutelInteractive website demo
Step inside ↗ Contact
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pieter@studiomed.be
- +32 471 350 605
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Mon–Fri · 10:00–19:00
Active across Belgium and the Netherlands
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